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Lili Jia

Research Professor in Sustainable Economy

About

Lili is a Research Professor in Sustainable Economy. She leads the Sustainable Innovation Lab at CHIA and is an internal visitor at Institute for Manufacturing (IfM), University of Cambridge. She is interested in discovering real-world pathways to social, environmental and economic sustainability.

She has been awarded Fellowships from both Economic and Social Research Council (ESRC) and Engineering & Physical Sciences Research Council (EPSRC). Her work has been included in the UK’s Green Finance Strategy 2023 and the Department for Environment Food & Rural Affairs’ Food Data Transparency Partnership roadmap. ​​She serves on the Editorial Board of Scientific Reports.

Research

Lili’s research is predominantly concerned with:

  • AI applications for sustainability
  • Digital traceability technologies
  • Sustainable production and consumption
  • Experimental economics
  • Sustainability transitions
  • Ecosystem
  • Policy
  • Economic, psychological, and management theories