About

Lucia is a behavioural economist and social scientist, whose work includes research in sustainable consumption, behavioural public policy, consumers, and digitisation. She is a Professor for Behavioural Economics and Policy for Sustainable Development, Cambridge Judge Business School, as the Inaugural Director of The El-Erian Institute of Behavioural Economics and Policy, and Deputy Dean of Queens’ College, Cambridge, where she is the Academic Director of the YNOT Institute: Data Science for Equity. Lucia is a contributing author to the Intergovernmental Panel on Climate Change (IPCC) 6th Assessment Report. She has worked on behavioural change and sustainable with the OECD, the European Commission, the World Bank, various United Nations agencies as well as several governments worldwide.

Research

At the University of Cambridge, Lucia co-leads several projects involving AI and Behavioural Economics and Policy. Among them are:

• Evaluating LLMs as proxies for public opinion on institutional trust and nudge approval.

• Collating and analysing evidence on attitudes toward algorithmic versus human decision-making – published with Harvard’s Professor Cass Sunstein – ‘Do People Like Algorithms?‘