About

Nazanin Babolmorad is a Research Associate in the Faculty of Economics at the University of Cambridge, where she conducts research within the Leverhulme Trust LIPNE Lab. She holds a PhD in Business Administration (Finance) from the University of Melbourne. Her research examines how households acquire financial information and advice and how digital technologies – particularly social media and artificial intelligence – are transforming their production, distribution, and consumption. She studies the quality and reliability of financial advice in digital environments and the information signals that help individuals evaluate it.

Research

Nazanin’s research focusses on:

• Financial advice in the digital economy
• Social media and financial advice
• AI and financial advice
• Household finance and financial decision-making
• Behavioral finance
• Sentiment analysis and market signals